Each of them paid an average of $6 monthly, bringing the monthly subscription revenue of Club Penguin to an approximate 4.2 million dollars. To top it off Club Penguin was also making money off virtual goods and online merchandise. For a 3 man team sharing that amount of dough per month that’s pretty good money! Disney’s acquisition was a cash payment of $350 million and an opportunity to earn out an additional $350 million between the time of acquisition and 2009. This simply threw the world into frenzy. Suddenly the folks who were already in the virtual world business began examining how they could emulate Club Penguin’s success. Folks who were in the gaming business decided to get a piece of the virtual world business. Folks who were not in either industry but in the tech business decided to invest in virtual world R&D. Folks who had no idea how to go about this and had no money to invest could only look on. One year later, there is still speculation whether there would ever be ano …

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